Marketing Toolkit for ADTC Partners

Welcome! This is your step-by-step guide to ADTC Partner success!

Thanks for helping us market ADTC to your friends, family, dance studio & local community!

Spread the word about American Dance Training Camps using the step-by-step marketing efforts we suggest below (or any other tricks you have up your marketing sleeve!). Below are suggestions for simple ways to use these promotional materials in your local marketing efforts.

Step #1: Tell Your Friends & Neighbors About ADTC

The most important thing you can do is tell your friends and neighbors about ADTC. We want you to be an ambassador and a voice for our dance camps in your community. Positive word of mouth is our most powerful promotion!

Step #2: Distribute Promotional Materials Around Your Town

We’ve sent you print brochures & flyers – you just distribute these materials around your hometown! Need us to send you more? Email [email protected].

Consider placing these materials with your local dance studio/s, dance teams, cheer squads, dance clothing stores, business counters, windows at local shops, restaurants, local schools, post offices, grocery stores, YMCA’s, Parks & Rec centers, gyms and other recreational facilities. Please remember to add your coupon code to all the brochures & posters you distribute!

Step #3: Use Email & Social Media to Spread the Word About Camp

Easily recruit friends online by sharing links to ADTC videos, brochures & info packets on your Facebook page and/or post ADTC links on any appropriate websites where parents share information in your communities. We have great email templates you can quickly and easily copy to send a blast to friends, parents at your dance studio or any other mailing list.

Download Email Template (To copy/paste – send to friends, dance studio parents, etc.)

Download Print Materials to Share Online (2016 Brochures & Info Packets)

Videos To Share:

Step #4: Raise Awareness

Make local groups that you are involved with aware of ADTC. These could include schools, sports teams, moms clubs, ski teams, churches, synagogues, community groups or youth groups. You can drop off brochures/flyers &/or use email templates above. We can also offer company discounts: last year we had groups for Google/Apple at our California camp.

Step #5: Keep Us Updated

Please keep us informed with periodic updates regarding how you are doing and any ideas we could pass on to the rest of our Parent Partners & staff.